Timeline for Success
Article #4 in a series on Golf Tournament Planning
By: Judy Knelly, Special Events Coordinator, Sugarloaf Golf Club Inc
I have seen incredibly successful fundraisers put together in six weeks and I’ve seen tournaments that were a year in the planning fall well short of the tournament director’s expectations either in low sponsorship or in number of golfers. This timeline can’t provide the manpower you will need, but it can provide some ideas you may have not thought of using (like press releases ~ they are free advertisement!).
9 to 12 months out: - Hold initial planning meeting with Chairs and key volunteers
- Contact golf course(s), obtain rate & availability information
- If possible, visit possible courses & meet with event director
- Define your goals
- Discuss sponsorship goals & prepare sponsor letter
- Determine format of tournament
- Begin to gather email addresses for volunteers
6 to 9 months out: - Begin holding monthly meetings (don’t forget food!)
- Make sure all volunteers know their jobs & have what they need to
Accomplish their goals
- Contact Hole-in-One Insurance providers & secure a sponsor
- Determine venue, date, time menu
- Prepare tournament flyers
- Contact local newspapers and arrange photo op with a major
sponsor(s) and several volunteers.
3 to 6 months out: - Continue monthly meetings (determine any weaknesses in committees)
- Determine contests, raffles, give-aways, door prizes, awards
- Determine other opportunities for more free press
- Arm all volunteers with flyers & sponsorship forms ~ sell, sell, sell!
- Re-confirm details with golf course (ask if the course would be willing
to hold a meeting with the committee and provide light refreshments)
- Decide what kind of signs and/or banners will be used for sponsors
1 to 3 months out: – Continue monthly meetings (are volunteers meeting their goals?)
- Continue to promote event
- Begin making or ordering sponsor signs & banners
1 to 2 weeks out: - Finalize list of sponsors & signage
- Begin compiling list of golfers
- Call golf course with final details (# of golfers, format, contests,
# of extra dinners needed for volunteers, lines or circles on course)
- prepare give-aways and/or goody bags
- schedule jobs for volunteers for day of event
- instruct volunteers regarding contests they will man
- begin gathering supplies (cash boxes, tickets, pens, markers, tape,
sunscreen, cameras, etc)
- Prepare programs
1 to 5 days before event: – Contact golf course with list of golfers & pairings
- Have final volunteer meeting & wrap up last minute entries & sponsors
- Gather all supplies
- Prepare notes for banquet (Thank you’s!)
- Finalize contests, raffles, door prizes, give-aways
- Make any gift baskets for door prizes or raffles
- Print Rules sheets
The day of: - Possible breakfast meeting at course with volunteers
To make sure all jobs are covered
- Set up registration area
- Put up signage
- greet all golfers personally
- Make sure contest markers are placed on course
- make announcements before start
- coordinate scoring & summary of winners with golf course
- oversee post-banquet announcement of winners
- clean up supplies
- arrange payment to golf course
Within 2 weeks prior: – have final meeting/wrap-up party
- Thank all golfers, sponsors and volunteers
- pay all outstanding bills, prepare final written accounting
- prepare letter to editor thanking community publically
- Secure venue & date for next year’s event
This list probably looks daunting at first glance, but you’ll notice a common theme ~ communicate, communicate, communicate